Each year, the Marine Corps Reserve collects hundreds of millions of dollars’ worth of donations
for its annual
Toys for Tots drive.
Marines in dress blues collect the toys and other donations, which are delivered to children in
their communities around the holiday season. In 2020 and 2021, Toys for Tots generated more than
$550 million in donations.
Toys for Tots is a top-rated charity, according to its website, with 97 percent of donations
going toward its mission. Here are seven facts you might not know about Toys for Tots.
A military officer started it
all. In 1947, Maj. Bill Hendricks, USMCR, along with a group of fellow Marine Corps
reservists, collected 5,000 toys to give to underprivileged children in Los Angeles. Hendricks’
wife, Diane, had the idea to start Toys for Tots after learning no programs in their area helped
children in need around the holidays,
according to a Marine Corps news release.
By the following year, Marine Corps Reserve units across the country began collecting toys for
children in their communities.
Walt Disney designed the famous logo. The famous train logo on every Toys for Tots
collection box was designed by Walt Disney in 1948. Over the years, Disney characters like
Mickey Mouse and Donald Duck have been featured on Toys for Tots posters.
Disney continues to be a major sponsor for Toys for Tots, along with Toys R Us and Macy’s.
There’s a theme song. In 1956, Oscar-winning songwriters Sammy Fain and Paul Webster
composed a
Toys for Tots theme song. Nat King
Cole, Peggy Lee, and Vic Damone all later recorded the song.
The first national TV spot was on
Wheel of Fortune. The year 1990 was big for the Marine Corps Reserve’s Toys for Tots
program. The evening TV gameshow Wheel of Fortune and Pizza Hut conducted a three-week
Toys for Tots promotion that raised close to $3 million.
That figure set several milestones that are recorded in the Guinness Book of World Records,
according to the Toys for Tots site, for participation and donation calls made in response to a
promotion.
It’s big with some celebs. Toys for Tots has had several high-profile sponsors over the
years, including celebrities like Bob Hope and Kenny Rogers along with public figures like
President Ronald Reagan and first lady Michelle Obama.
In recent years, former professional basketball star Shaquille O’Neal has teamed with Toys R Us
to raise awareness for Toys for Tots. In a promotional video, O’Neal — who dresses up as
“Shaq-A-Claus” — said he knows what
toys children will like each year because he himself is “a big kid.”
The toys sometimes go overseas. While Toys for Tots is designed to help children in the
U.S., there have been a few times that some of the toys were donated to kids overseas.
The first time was in 1959, when a typhoon devastated the city of Nagoya, Japan. Toys also were
sent to Panama twice: once in 1988 after the U.S. invaded the country and then again in 1989
following a hurricane.
Toys for Tots also has sent donations to children in the U.S. following natural disasters in
their cities.
It’s an official mission. In 1995, then-Defense Secretary William Perry approved Toys for
Tots as an official activity of the Marine Corps — and as an official mission of the Marine
Corps Reserve.